I’m a designer, and most of what I do is make things clearer. Brand, user experience, interface design, and the photography and film that go with them. Every project starts with the people who have to use the thing, and it isn’t finished until the parts agree with each other.
I’ve been designing since 2014: starting out freelance, followed by Giraffes4Zebras, and since 2022 at SQLI, where I lead the design domain. Much of my work focuses on design systems and e-commerce for retailers, wholesalers and manufacturers across Europe. Photography and film have always been part of my creative practice too, which is why most of the imagery across this site is my own.
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